Customer Analytics For Dummies
Who would have thought a “Dummies” book would be so well laid out and practical. Customer Analytics For Dummies helps you develop a strong and trusted brand by ensuring your customers have positive experiences with your organisation. This book is an excellent guide to measuring and understanding customer behaviour at every stage of the customer journey. It teaches you how to use analytics tools to gain insights into customers’ preferences and behaviours. Additionally, it provides strategies for making key business decisions based on these findings. With its step-by-step approach, this book will provide businesses of all sizes with the ability to measure each stage of their customers’ journeys accurately while also helping them make informed decisions about their marketing plans.
You may also be interested in...
-
The Quest for Software Requirements
The Quest for Software Requirements is an exceptional book and perfect for any professional looking to improve their skills in eliciting requirements. It contains over 2,000 suggested questions designed to help master the art of requirements gathering and ensure that all vital information is captured. It includes step-by-step techniques, insightful tips and tools, easy-to-use checklists, examples of non-functional requirements, and requirements-gathering questions. This resource provide readers with a powerful toolset to more accurately identify, classify and document non-functional requirements. Highly recommended!
-
The Agile Guide to Business Analysis and Planning
The Agile Guide to Business Analysis and Planning: From Strategic Plan to Continuous Value Delivery is a must-have for teams looking to streamline their agile product development process. It offers practical guidance on how to reduce errors and delays through effective planning, backlog refinement and acceptance criteria specification. With its step-by-step approach, this book also incorporates a running case study to walk you through the full agile product lifecycle, from visioning through release and continuous value delivery. It contains everything you always wanted to know about agile analysis and planning but didn’t know who to ask.
-
The Tyranny of Metrics
In his book, Jerry Muller challenges the obsession with measuring human performance and uncovers the damage metrics are causing. He provides examples of how metrics can be beneficial when used in conjunction with personal experience and judgment, as well as an invaluable checklist for when and how to use them. This brief but impactful book offers a much-needed corrective to a harmful trend that increasingly affects us all – providing readers with an essential guide on how we can begin to fix this problem. This is a great read!