Customer Analytics For Dummies
Who would have thought a “Dummies” book would be so well laid out and practical. Customer Analytics For Dummies helps you develop a strong and trusted brand by ensuring your customers have positive experiences with your organisation. This book is an excellent guide to measuring and understanding customer behaviour at every stage of the customer journey. It teaches you how to use analytics tools to gain insights into customers’ preferences and behaviours. Additionally, it provides strategies for making key business decisions based on these findings. With its step-by-step approach, this book will provide businesses of all sizes with the ability to measure each stage of their customers’ journeys accurately while also helping them make informed decisions about their marketing plans.
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The Quest for Software Requirements
The Quest for Software Requirements is an exceptional book and perfect for any professional looking to improve their skills in eliciting requirements. It contains over 2,000 suggested questions designed to help master the art of requirements gathering and ensure that all vital information is captured. It includes step-by-step techniques, insightful tips and tools, easy-to-use checklists, examples of non-functional requirements, and requirements-gathering questions. This resource provide readers with a powerful toolset to more accurately identify, classify and document non-functional requirements. Highly recommended!
Business Analysis Techniques
The business analyst now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is needed. This book describes 99 business analysis techniques and explains the context in which they are used within a business analysis effort. Each of these techniques are specific “tools” that can applied at various stages of a project life cycle. In addition to showing how the various techniques fit within business analysis process the book is designed to serve as quick reference. Considering the amount of techniques covered this book, it is by far the best out there for business analysis tools and techniques.
Metrics: How to Improve Key Business Results
Metrics are an important part of measuring success in the business world. It is essential to understand not only what metrics are, but why they matter and how to use them effectively. This highly rate book does exactly that. Not only does it explain the purpose and importance behind metrics, but it also provides step-by-step instructions for creating reports that can be used to track progress within an organisation as well as customer satisfaction levels. The book includes examples of how to identify, collect, analyse, and report metrics that will be immediately useful for improving all aspects of the enterprise, including IT.