Customer Analytics For Dummies

Who would have thought a “Dummies” book would be so well laid out and practical. Customer Analytics For Dummies helps you develop a strong and trusted brand by ensuring your customers have positive experiences with your organisation. This book is an excellent guide to measuring and understanding customer behaviour at every stage of the customer journey. It teaches you how to use analytics tools to gain insights into customers’ preferences and behaviours. Additionally, it provides strategies for making key business decisions based on these findings. With its step-by-step approach, this book will provide businesses of all sizes with the ability to measure each stage of their customers’ journeys accurately while also helping them make informed decisions about their marketing plans.