Customer Analytics For Dummies
Who would have thought a “Dummies” book would be so well laid out and practical. Customer Analytics For Dummies helps you develop a strong and trusted brand by ensuring your customers have positive experiences with your organisation. This book is an excellent guide to measuring and understanding customer behaviour at every stage of the customer journey. It teaches you how to use analytics tools to gain insights into customers’ preferences and behaviours. Additionally, it provides strategies for making key business decisions based on these findings. With its step-by-step approach, this book will provide businesses of all sizes with the ability to measure each stage of their customers’ journeys accurately while also helping them make informed decisions about their marketing plans.
You may also be interested in...
The Quest for Software Requirements
The Quest for Software Requirements is an exceptional book and perfect for any professional looking to improve their skills in eliciting requirements. It contains over 2,000 suggested questions designed to help master the art of requirements gathering and ensure that all vital information is captured. It includes step-by-step techniques, insightful tips and tools, easy-to-use checklists, examples of non-functional requirements, and requirements-gathering questions. This resource provide readers with a powerful toolset to more accurately identify, classify and document non-functional requirements. Highly recommended!
Mastering Non-Functional Requirements
Mastering Non-Functional Requirements is an invaluable resource for analysts and architects looking to capture NFRs in their engagements. It outlines a comprehensive methodology for capturing NFRs, as well as providing a framework that can be used by these professionals to tackle the complexities of NFRs across various projects. With this book, analysts and architects now have access to an essential toolkit for understanding how best to incorporate NFRs into their workflows. It also provides checklists for the software quality attributes related to the business, application, data, and infrastructure domains. If you want to ‘go deep’ this book gives thorough coverage of non-functional requirements.
Agile and Business Analysis
Agile and Business Analysis: Practical guidance for IT professionals is an ideal resource for business analysts looking to gain a comprehensive understanding of Agile methodologies. It provides in-depth explanations and contextual information on how Agile practices can be applied within the realm of business analysis. This makes it perfect for those wanting to learn more about working with Agile, as well as those who are already working in an Agile environment or seeking certification in this area. It is perfect for Business Analysts, Product Owners or Project Managers who are working on Agile projects.